Planned Obsolescence

Have you ever felt that your cell phone, “get tired” just at the time when a new model is coming? Or is it in the notebook, he decides to hang out when the warranty ends? It’s… a lot of people think that it is bad luck, but is there a name for this phenomenon: planned obsolescence, a strategy that makes the product look old before its time. This mechanism operates in ways so subtle. It can be either a battery that will degrade quickly, a part that no longer exists, replaced, or in the update, which automatically makes your device to slow down. What was the result? You will end up buying another one and the cycle begins again.

Small drops, high-impact

Meanwhile, there are millions of devices that are going to stop at the bottom of the drawer or in the trash, feeding on the mountain rising from the junk e-mail. And not just any garbage, contains heavy metals, toxic compounds, and materials that can take centuries to break down. That is, each instrument played out without a care, he turns into a little problem, environmental…, multiplied by a million. But there is an alternative to a smarter and fairer to the circular economy. She suggests that, rather than dropping fast, and the people to think about extending the useful life of the object. How? With a design that’s more durable, easier to repair, recycling, and efficient reuse of the actual material. In this model, the product will no longer be disposable and will have a longer life cycle and is responsible for.

Circular economy

And you know the interesting thing? When the circular economy comes on the scene, the future-scheduled to lose power. Product passes on the last consumers to gain autonomy in the world can breathe a little bit better. In the end, they understand this is the game of the unseen is the first step to breaking the cycle. After all, the more that you know about how your devices are being made to “death”, the more power you have to choose from, and the demand for technologies that will respect both you and the environment.